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Acquiring Customers - Get Social on Your Social Channels!

Winning With Shopify

CHAPTER

How to Understand Your Customers One-on-One

A great way to understand who they are is to engage with them on a one to one level. This works really well if you have a product that's quite photogenic or people generally would post about on social because it's something people are passionate about. It can also work if you're selling a commodity if you give your customers an incentive to post. So for instance, in private messages, in DMs on social media, communicate with your customers and learn to pick out trends. And when you do that, it's a bit like the compounding effect of putting money in a decent stocks and shares portfolio that will grow at a lower but consistent rate over time. You're going to win

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