#118 The Secret To Closing Deals (2 Questions, 95% Effective) π€ - James Muir
Breaking B2B - B2B Marketing & Demand Generation Podcast
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Passion and Service in Sales
The chapter emphasizes the importance of genuine passion and belief in the product being sold, aligning values with the offering, and focusing on serving the customer. It discusses the significance of understanding customer goals, solving specific issues effectively, and framing sales as a noble endeavor, with examples from the healthcare industry.
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