Exploring Discounts, Buyer Behavior, and Tech Challenges in the Ecosystem

Join hosts AJ Bruno and Asad Zaman on this episode of Topline Hotline as they tackle a pressing question from the go-to-market community: how to balance getting a great deal for your company while choosing the right product. They discuss the importance of being a savvy buyer, the dynamics of commoditized versus non-commoditized products, and the role of leverage in negotiations.

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