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3min chapter
The Mistakes That Can Ruin Your Product Launch
The Frictionless Experience
Understanding Customer Segments and Market Perceptions
This chapter highlights the significance of researching customer segments to uncover their unique needs. It explores the contrasts between quantitative and qualitative research methods, illustrating how direct engagement can overcome challenges in marketing innovative products.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode