
The Mistakes That Can Ruin Your Product Launch
The Frictionless Experience
Understanding Customer Segments and Market Perceptions
This chapter highlights the significance of researching customer segments to uncover their unique needs. It explores the contrasts between quantitative and qualitative research methods, illustrating how direct engagement can overcome challenges in marketing innovative products.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.