What Verticle Should We Be Targeting?

The company started out with three verticles: sports, retail and utilities. It was a mistake to choose just one Verticle for the first few years of its existence, she says. "It put a lot of stress on the team" as they tried to juggle all theseVerticles at once,. She adds that it's now suffering from this lack of focus since there are so many customers in different verticals.

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