Why Doesn't Every Seat Opt In?

Cody: Why doesn't every seat in an organization do this? He says some leaders have two biases. The first bias is what he calls the "sophistication bias" Second one is the "adrenaline-bias," where they want something that's going to turn up within a few days. Cody: When you are done thinking about your health of your marriage, how much will it add to my bottom line?