Pricing Strategy, Category Creation on Boss Talk #6 with Ben Horowitz and Ali Ghodsi
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I'm Not Going to Buy It Too Expensive
It's almost never true that they would say, i'm not going to buy it te too expensive. You can do custom discount for that one customer. There's a new world we live in in which you can actually change priceng do not be all or nothing apfront. We don't need to have a big negotiation on price up front.
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