The Importance of Chasing the Vibe

We class it into three sport fitness and adventure because it's open to interpretation of how big what is chase the vibe. We always lead with that first, you know, we were recently at event in Miami, what a loser and just 50,000 there. And we weren't trying to talk about the product. It was talking about the mission and values and where we came from in our story. I think one of the mistakes I've made often over the years is I feel like,. you know, if you've got something to sell, you have to literally save.