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73: Alex Kouts | The Secrets You Don't Know About Negotiation Part Two
The Jordan Harbinger Show
Is There Any Risk of This Working Against Us?
CNN.com's John Sutter talks about how he uses empathy to his advantage in negotiations. He says the other side often wants it to be easy, and negotiation is painful for them. But if they know that their thirst for a good outcome will come out of this negotiating process, "i can extract value" 'You never want to underestimate how much the other side wants it to end'
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