The first move is sort of shift. In other words, adjust your emphasis. But then in the long run, if i'm hearing you writes, getting back into some of the poverty focused areas that you are in. Like everyone, we are evolving with these multiple crises. And this dambyrus, one of the things we are focused on now is the replenishment, or the recapitalization, of the global fund.
Gayle Smith is the CEO of the ONE Campaign, the advocacy group founded by U2’s Bono — and last year, she was tapped by the U.S. State Department to coordinate America’s COVID response and vaccine distribution globally. Her experience both inside and outside government gives her a distinctive outlook on how business can and should help on humanitarian issues, from Ukraine dislocation to climate change. She also shares lessons about effective advocacy: tactics pioneered by ONE that can be useful to any organization trying to generate impact.
Learn more about the ONE Campaign: https://www.one.org/
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