3min chapter

This Week in Startups cover image

Instagram co-founders team up for new startup + Magic Spoon’s Gabi Lewis | E1669

This Week in Startups

CHAPTER

What's the Difference Between Demand and Performance?

A lot of companies don't properly define what brand marketing means to them or how to measure it. So even if we're sending a free sound, How do you break down that difference a little bit for me? What's the difference between demand and performance? "We have nobody with the words brand marketing in their title"

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