How I Built Resilience: Live with Melanie Perkins and Bill Creelman
How I Built This with Guy Raz
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Navigating Change in Beverage Branding
This chapter explores the challenges and opportunities a beverage brand has faced during market shifts, especially due to the pandemic. It emphasizes the importance of innovation, health transparency, and the need for brands to voice their values in response to societal issues while encouraging deeper consumer engagement.
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