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S06.EP12 - Creator Branding 101: How to Build a Creator Brand, Community & Business That Lasts with Jay Clouse

JUST Branding

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Building Community Identity through Branding

This chapter explores how successful brands create deep emotional connections by fostering a sense of community among their consumers. Using examples like Harley Davidson, it emphasizes the importance of belonging in brand identity and the potential impact on consumer relationships.

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