Navigating Go-To-Market Challenges

This episode of Revenue Renegades explores how to build and scale high-performing sales teams in fast-growing SaaS businesses serving SMBs. Kyle Norton, CRO of Owner.com, shares lessons from Owner.com’s rapid growth, emphasizing early investments in RevOps, enablement, and a rep-centric tech stack. He advocates for radical transparency in sales, focusing on customer fit, honest positioning, and tying compensation to customer success. The conversation covers leveraging AI to augment sales teams, the importance of long-term thinking over quick wins, and actionable advice for founders on go-to-market strategy, ICP discipline, and building lasting enterprise value.

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