2min chapter

On Brand with ALF & Rory Sutherland cover image

Beelivery: Rory explores the phenomenon of the grocery home delivery service

On Brand with ALF & Rory Sutherland

CHAPTER

Attracting Customers With Discount

What you're doing is attracting customers with discount. So your customer base ends up to be a very discount hungry customer base who are effectivally chasing savings. We focusing on the right customers, the customers who really want a demand. Because this is the key. You don't need to make a delivery for a ten pound where there's no way that you could make money out of it. There's no way. This is not an order. I think this is your just gifting a ten pound for somebody. In some of the of the crazy business modeis unkindly seeng in the uk.

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