Ep232: Speaking Direct to Customers with Tyler Dawley
More Cheese Less Whiskers
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Pasture-Raised Chicken Marketing Strategy and Partnerships
The chapter delves into the strategy of marketing pasture-raised chicken to potential customers without offering free samples, focusing on creating a deliverable meat box. It explores the value, pricing, and quality differences between salmon, grass-fed beef, and chicken, emphasizing the benefits of premium, ethically raised chicken. The discussion extends to partnerships with restaurants and grass-fed beef producers to access new markets and provide California-specific meat choices aligned with ecological sustainability.
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