How to Build Systems That Attach Certain Actions to Client Outcomes

Cressa is building systems that attach certain actions to client outcomes in a way that we can describe as empathy. The typical workflow once a collector finishes a call with a customer is they would do what we call dispositioning a call. But if you listen to one of these calls, you'll actually understand there's a handful of reasons that are thrown out as to why they're unable to pay. That information is so valuable and gives you early insight into what's happening in the market for real everyday people.