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Snocks-CEO Johannes Kliesch: Vom Marktplatz zur 100-Millionen-Marke
Digitale Vorreiter:innen
Von der Marktplatzstrategie zur Markenführung
In diesem Kapitel wird die Transformation eines Marktplatzmodells zu einer erfolgreichen Marke untersucht. Es werden wichtige Strategien und Führungsansätze besprochen, die das Unternehmenswachstum vorangetrieben haben.
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