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Is There a Future in B2B Marketing?
Marketing used to be advertising. And then it became much more about creating and value. I think product-like growth is going to be the most meaningful go-to-market for B2B's in the future. You've got leadership in one circle. The next circle is kind of analytic iteration and data. Then the third one is storytelling and messaging. What makes a great brand is when you understand that the things in that intersection here and are often small things, they're not often big things. Listen to my first million podcast with Sam Parr and Sean Purry on Hubs for Podcast Network.