This episode accompanies Module 13 of the course, which is about incorporating evidence into the decision making process.
Is the evidence appropriate for our situation (is it generalizable). Can we (and should we) action the evidence? And what are the practical aspects associated with using the evidence that we’ve gathered? The real world is messy and complex, so there are many things to take into consideration.
We share real world examples from professional HR body CIPD, Creelman Research and a large trial at pharmaceutical organization Sandoz (part of Novartis Group), which shows not only the power of capturing stakeholder experiences, but the value of keeping interventions simple and practical.
Host: Karen Plum
Guests:
- Eric Barends, Managing Director, Center for Evidence-Based Management
- Denise Rousseau, H J Heinz University Professor, Carnegie Mellon University
- Jonny Gifford, Senior Researcher, CIPD, the professional body for HR and people development with a worldwide community of 160k members
- David Creelman, CEO of Creelman Research and an expert of HR strategy, analytics and learning
- Stefanie Nickel, Global Head of Diversity & Inclusion, pharmaceutical manufacturer Sandoz, part of the Novartis Group
Find out more about the course here: https://cebma.org/resources-and-tools/course-modules/
In 2025 we updated two episodes to reflect changes in CEBMa's online Evidence-Based Management course:
- Episode 5 - acquiring evidence from the scientific literature (updated in June 2025); and
- Episode 12 - aggregating the evidence sources (updated in December 2025)
