Understanding Price Objections and Value Perception

If you've ever heard the phrase "I can't afford it." you definitely aren’t alone.

It's one of the most common objections in business, and many business owners still haven't figured out the secret strategy to rope in that customer.

In this video, I go over the RIGHT way to respond to the "I can't afford it" objection, and why it's important to know when to push, and when to stop.