How I Built This with Guy Raz cover image

Hero Cosmetics: Ju Rhyu and Dwight Lee

How I Built This with Guy Raz

CHAPTER

Innovative Marketing Strategies and Brand Growth Challenges

This chapter explores the innovative marketing strategies of the brand, focusing on sampling techniques and the college ambassador program to engage young consumers. It also examines the brand's growth phase, highlighting the introduction of new products and the challenges faced during expansion.

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