The Brex example in the previous slide is probably too long, but it still worked. Write your email in plain text only, like you would written it to a friend. Describe why you and your team are impressive. Include social proof. Don't say you're an expert. And remember to show, not tell. The concept of sales funds is really quite easy. It's called prospecting or lead generation. We'll just call it make it the list. Then we want to send them an email or a LinkedIn message or add them on LinkedIn or whatever is the appropriate way to contact these people. After that, you want to schedule and run a demo or a meeting from that response