#59 - Stop Losing Deals When You're Not In The Room with Nate Nasralla
The Learning Culture Podcast
00:00
How to Write a Business Case
Every blog post that I write starts with what's the question that the customer needs to know how? What is my counterpoint? What do I see inside of this question different from everybody else? And so you think of it as kind of a either counterintuitive type take on a time tested topic. Now, how do you go about doing this versus flip it over to a business case? The way that I think about it is have we found and framed a high cost high priority problem? Those are all elements of thinking about the problem. When you do that successfully, what's the payoff that that creates? How are you going to measure that and visualize it? Then lastly, what do
Transcript
Play full episode
