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Trillion Dollar Shot, Episode 1: Birth of a Blockbuster
The Journal.
The Marketing Breakthrough of a Diabetes Drug
This chapter explores the development and marketing strategy for semaglutide, showcasing its advantages over liraglutide and its weekly dosage. It highlights Novo Nordisk's excitement and significant investment in promoting the new medication's benefits for type 2 diabetes treatment.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode