Targeted Advertising Strategies for B2B Marketers

Orlando Ashford is the superstar Chief People Officer for Fanatics, the fast-growing digital sports platform that does everything from sell licensed merchandise to host iGaming and special events. Orlando comes to Anne and Frances to ask how to unify his complex organization’s culture. The three break down how to craft a convincing message to freedom lovers, why putting on different hats is a mission-critical leadership skill, and the kind of alignment that drives real progress.

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