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A Simple Technique That Will Make You More Persuasive and Inspiring with Joe Navarro
The Science of Success
What We Seek Is Psychological Comfort
We humans don't seek perfection. We never have. What we do seek is psychological comfort and whoever provides that will be the soonest winner. It's down to things like tone of voice, setting - anything that contributes to psychological comfort. And if you use that as your guide, you're going to have people gravitate towards you because you're providing that which very few people provide them.
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