Idea to Startup cover image

INTERVIEW: Daina Trout on building Health-Ade from a kombucha-making operation in her kitchen to one of the fastest growing beverage brands in the U.S.

Idea to Startup

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The Farmers Market

The farmers market also, wis a key to our success in the beginning, because we didn't have cash. And like, maybe you can get all that another way, but it works too, just till i kind of get on the ground and do it. I mean, jusson and i avus used to play games. We'd feel like, all right, to day's pink lady apple day. And we would just sell pink lady apple. The sales for sain pink lady apple would be like quadruple what the other flavors were. It's like, it taught us so much about how to properly position it. You're seeing their reaction when they drink it. You

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