Navigating E-Commerce Startup Challenges

This chapter addresses the hurdles faced by e-commerce startups in a competitive landscape, contrasting them with established brands. It emphasizes the necessity of understanding audience demographics and pricing strategies that align with lifestyle goals. Additionally, it explores team dynamics in client relations for agencies, highlighting effective client acquisition methods and the importance of personalized communication.

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#577 Want to build a thriving Google Ads agency with real results? In this episode, host Brien Gearin sits down with Shri Kanase, founder of Yoru Marketing and YouTube educator, to unpack how he built a 7-figure agency rooted in real e-commerce experience. Shri shares his journey from dropshipping in high school to scaling high-ROAS Google and Bing ad campaigns for brands doing $50K+/mo. He breaks down how to find your niche, attract clients organically, price for profitability, hire global talent, and adapt to AI's evolving role in paid search. Whether you're starting an agency or scaling one, this episode is a masterclass in strategic, data-driven growth!

What we discuss with Shri:

+ Shri’s start in e-commerce as a teen

+ Transition from brand owner to agency founder

+ Importance of niche-specific agency focus

+ How he got his first client from YouTube

+ Offering Bing Ads as a strategic differentiator

+ Pricing models: retainer + ad spend percentage

+ Hiring and managing a lean global team

+ Why he avoids working with unproven startups

+ Adapting to AI in Google Ads and search

+ High-ROAS opportunities with Bing for certain niches

Thank you, Shri!