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How to Build Trust Over Time
A lot of people online who are like creators but it's very hype-driven or you know what they're sharing doesn't feel like genuine to them. I don't think they have trust and so my guess would be if a lot of those people tried to say recommend a product or turn around and sell something very few of those people who are following them are going to be interested in actually purchasing it. So that kind of trust is so powerful it's sort of this hidden permission it's hard to for other people to experience.