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Airbnb Just Copied Apple’s Product Development Strategy... Here’s Why (#138)
Marketing Against The Grain
The Unrelatable Examples of Customer Journeys
Sapu: I think about this all the time. Every customer journey has points of motivation and points of friction, right? Like you're either motivating the customer or you are adding friction to that customer journey. But he'll talk about one of the most unrelatable examples of this for audiences. He bought a luxury watch with some like weird gold or color accents. Sapu: Keirid was so embarrassed about his choice that he wouldn't even confer with you.
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