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When to ignore conventional wisdom, w/Shake Shack's Danny Meyer

Masters of Scale

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The Path to Enlightened Hospitality

Danny Cevallos: Hospitality is very simple. It all comes down to one preposition, four. If you feel like the other guy did something for you, that's hospitality. And by the way, if you ask for your salmon rare and I bring it to you rare, that's not hospitality. What you expected, hospitality might be that I remember, and Tony would have to ask you,. He says he started developing a language where he could teach this to people. "I never thought about the word culture, you know, other than in yogurt back in those days"

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