The Power of Temptation Bundling

Today’s guest is Katy Milkman, Wharton University Professor and author of the national bestseller, How to Change, The Science of Getting from Where you are to Where you Want to Be. The book was named one of the top 8 books for healthy living in 2021 by the NY Times. Katy has devoted her career to the study of behavior change, inspired by the fact that 40% of premature deaths are due to behaviors and habits we can actually change. She discusses the importance of understanding the barriers that stand between you and the change you’re trying to make so that you can find the right solution to each particular roadblock. Turning an uphill battle into a downhill one is one of the keys to success. She goes through the most common barriers which tend to be short-term rewards or instant gratification, procrastination, and forgetfulness. She provides some great research and tools to support habit change. Encore.

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