I think I'm actually not trying to build a brand what I'm trying to do is Is live authentically and to share the things that I've come to learn from some of the most extraordinary Humans on the planet. It's my it's my mission is to help people learn how to train their mind so they can live in the present moment more often. And I'm purpose-driven mission minded toward that every day. The reason that's so important to me hardy is because what I've cometo learn is that the present moment is where high performance is expressed and wisdom revealed.