16min chapter

Startupeable: Emprendimiento | Tecnología | Venture Capital cover image

Cómo Venderle a Empresas con Baja Adopción Tecnológica | Santiago Molina, Finkargo

Startupeable: Emprendimiento | Tecnología | Venture Capital

CHAPTER

Historias Efectivas y Venta a PYMEs

Este capítulo analiza la importancia de contar historias persuasivas al levantar capital y su conexión emocional con los inversores. Se exploran estrategias para vender a pequeñas y medianas empresas en Latinoamérica, destacando la necesidad de adaptar el mensaje y enfocarse en el cliente ideal. Además, se discuten los desafíos culturales en la venta y la importancia de la acción en el emprendimiento.

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