Inside B2B: What sales needs from marketing
The Marketing Week Podcast
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I Think a B M Is Not the Solution for Everybody.
i think a b m is suitable for certain products and services, but it's not the solution for everybody. I feel that we could do a whole other potcast on the subject of a b m, perhaps another time. The last year has thrown up all sorts of opportunities and challenges. At what it has done is shine a spotlight on the perennial need for sales and marketing to be better,. And there are ways forward that we've discussed on that.
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