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Taking a Technology Perspective to a B to B Market Place?
In this play book, i feel like we are a wave, you know, we focus on market playe investing, market place business. We see this almost all the time now with b to b market places. In so many markets, you can't go into an existing function functioning b tob market and say, I'm a technology company. You have to meet the the players where they're at. Thinking of ourselves as a bulk buyer, isa, is an evolution it'. But it's still not natural. They actually work with us because we're sending them so much volume. And our first model was to get product market fit based on that feedback.