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CM 215: Roger Martin on Rethinking Management

Curious Minds at Work

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Why Execution Is Important

Gale: When something is cited as important and lacking, i try to get to the underlying cause for that. So if you say, execution is really important, but we don't do execution well, people are figuring out things to do about it. Gale: In most things, a when it's viewed as something super, uperimportant, you'll spend the resources on it to to fix the problem. Gale: But in this case I'm not going to go to my grave never having convinced any of this model because it's so engraved...

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