The Journey of Minimalist Footwear and Entrepreneurial Vision

In this episode, I’m speaking with Steven Sashen, who founded minimalist shoe company Xero Shoes with his wife Lena Phoenix in 2009.

His philosophy? Modern footwear is actively hurting you. 

In this discussion (which was so fun and informative thanks to Steven’s lighthearted approach to his work), we explore what the shoe industry has been hiding about arch support, cushioning, and elevated heels, all while knowing these features actually increase injury rates.

Steven's company exists because he wants to change people’s lives, and after 16 years of challenging the footwear industry's biggest myths, he's revealing how traditional shoes weaken your feet, destabilize your balance, and even contribute to falls that kill older adults.

Get ready to rethink everything you thought you knew about what to put on your feet. This conversation could literally save you from decades of unnecessary pain, injury, and disability.