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MEDDPICC Master Class with David Weiss

Outbound Squad

CHAPTER

What Is an Economic Buyer?

An economic buyer is typically someone with a C in their title or an SVP at a large organization. It's not someone that can spend money, but unless someone has an inbound sale,. There's an active project out there that they have funds for already. They're looking for a vendor to spend those funds with to solve a pre-identified business problem.

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