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24min chapter
#321 - Casey Mericle - The Art of the Deal: Unconventional Deal Structuring in Real Estate
The Fort
Uncovering Seller's Needs
The speakers highlight the importance of understanding what sellers need in a real estate deal, beyond just the highest price. They discuss the significance of non-verbal cues, asking direct questions, and exploring unconventional deal structuring to determine a seller's wants and needs. The chapter concludes with tips on gathering information through public records and relevant broker inquiries.
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