I'm curious now that you're kind of on your second go around with this. I've really taken in what feels weird to maybe say at first a very like customer service approach to kind of thinking about how we do developer experience. So it was actually Jasmine James on one of your previous podcast episodes talked about, it was the Disney book about their own kind of customer service ethos. It's like, oh, yeah, these are great kind of one to one comparisons.

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