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How to Know What the Customer Wants and What They Value
Gloria Borger: I want to pick up just on your comments about knowing what the customer wants and what they value. When I had my old business, financial planning, every year I did an anonymous survey. We actually employed a third party company called Core Data to survey our clients. And even with the moment when your money listeners here, we do an annual census every year. If there's a trend of everyone saying Glen, you suck, well, it's probably a problem.
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