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How Macquarie Bank Uses AI and Data to Enhance Customer Experience

The Data Chief

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Navigating Scams and Embracing Innovation

This chapter explores the rising threats of scams and fraud in the digital age, particularly through generative AI and deep fakes. It discusses Macquarie Bank's strategic approach to enhancing customer security and experience through technology and innovative education initiatives. Additionally, the chapter highlights the power of prompt engineering in boosting workplace productivity while sharing a personal anecdote about adventure sports.

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