Rundown: Macy's turns down buyout bid, Solo Stove's marketing woes, & Etsy's Super Bowl ambitions
The Modern Retail Podcast
00:00
Etsy's Super Bowl Campaign
In this chapter, they discuss how Etsy is planning to run its first ever Super Bowl campaign and shared the details with their sellers. They talk about Etsy's intention to have a commercial during the Super Bowl and potentially feature some sellers in it. They also mention a new tool called Gift Mode that aims to help users find gift ideas by browsing through different personas. The discussion highlights how all these initiatives are part of Etsy's strategy to increase brand awareness and position themselves as the go-to place for gift shopping.
Transcript
Play full episode
