We The  Sales Engineers: A Resource for Sales Engineers, by Sales Engineers cover image

#138 Earned Secrets: Selling to Your Past Self

We The Sales Engineers: A Resource for Sales Engineers, by Sales Engineers

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Are You a SaaSter or SaaSTR?

John Scott: I didn't really have any experience building a SaaS company. One recommendation is if you can put some people around you that know either what you're about to go into or know, you know, the industry that you're selling into. The big part of scope stack right now is just brand awareness so like any, any engineering led firm as you might know,. We spent a couple years of building something and we never told anyone about it.

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