In this chapter, the speaker recounts their experience with a persistent cable TV rep who eventually became their friend and convinced them to advertise through his cable service. They reflect on the value of building relationships and giving marketing strategies enough time to work, as demonstrated by the rep's guarantee and the subsequent doubling of sales after 8 weeks.
Sales skills aren't just helpful for business. They are applicable--and essential--for success in all of life. Joined by his brother, 1st Phorm President of Operations Sal Frisella, The MFCEO returns to a favorite subject. Ultimately, it's not about selling products and services. It's about selling yourself--and helping people.