Lulu & Georgia founder Sara Sugarman still feels like an underdog
Business of Home Podcast
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The Power of Collaborations
I think the expectation sometimes to grow at all costs, that's not necessarily bad for some people. But my vision was to build a really strong brand. And I didn't want to have that compromised by possibly unrealistic expectations. We were able to grow quickly because we had built such a great brand. That's why people shop with us. Because, you know, we have created a lifestyle that they, they want to emulate.
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