The Ethnic Isle

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The american isle exists in super markets outside of the united states. There are things like a one steak sauce, maple syrup and classico posta sauces. The extent of their American selection here is basically a three foot wide section. They have hines, ketchup hines, yellow mustard hinds, hot dog relish. I see little packets of nacho cheese sauce and taco seasoning mix.

If you’ve ever been to a supermarket in the US, you’ve probably seen an ethnic food aisle. Maybe it was called the "international aisle," or "world foods," but it was the same idea. This is the “It’s A Small World After All” part of the shopping experience. It’s where you’ll find ramen next to coconut milk, next to plantain chips next to harissa. Although ethnic aisles look different in every supermarket, they’re often variations on the same theme. And while so-called “ethnic food brands” get a chance to feed the American masses, they’re still confined to the ethnic aisle. And they may never leave.

It's a Small Aisle After All