We talk with Lennard Kooy, CEO of Lleverage, about why nobody actually cares about AI—they care about outcomes. Lennard drops hard truths on why most companies are moving too slow, how to accelerate adoption by assisting before replacing, and where agentic workflows are creating real ROI. He also demos a live “gladiator challenge” of building a cold outreach AI agent from scratch, and outlines what every GTM leader needs to do right now to stay relevant.

Whether you're a RevOps pro, a BDR sick of cold calls, or a CMO trying not to get fired—this is your wake-up call.

04:43 Interview with Lennard Kooy

09:36 AI-Powered Recruitment and Sales Automation

14:29 Adopting AI in Business Processes

21:29 Practical AI Workflow Demonstration

23:40 Generating Company Lists and Lead Data

24:24 Simplifying Automation for Users

24:47 User Experience and Customer Support

25:39 Quick Wins for New Users

28:10 Potential of Agentic AI in Go-to-Market

30:59 Guardrails for Adopting AI

32:32 The Power of MCP in AI Integration

35:25 Mid-Market Focus and ROI

37:34 Future of AI in Professional Roles

39:41 Advice for Go-to-Market Leaders

42:29 Quick Hits: Practical AI Tips

44:57 Final Thoughts and Takeaways

Key Topics

Reality Check: Why most businesses don’t care about AI—and what they do care about
The Trust Layer: How “assist before replace” is the cheat code for adoption
Recruiting Reinvented: How Lleverage AI automated 70% of their hiring pipeline
Agentic GTM: Where agent workflows are replacing cold calls, research, and lead scoring
Demo Time: Watch Lennard build an AI agent live, in under 5 minutes
MCP Advantage: Why this new spec removes dev bottlenecks and boosts AI usability
Speed > Perfection: Why going slow will kill your competitive edge
Hard Truths for Leaders: You will get replaced if you don’t move faster
Future of Work: What GTM roles look like in a near-agentic future

About our Guest:

Lennard Kooy is a seasoned tech entrepreneur focused on how emerging technologies can transform business operations. As CEO of AI platform Lleverage, he helps companies automate complex processes without requiring technical expertise, drawing from his experience building and selling martech company Storyteq to ITG.

Known for his pragmatic approach to AI adoption, Lennard regularly shares insights on making advanced automation accessible to everyday business teams. He's passionate about strengthening Europe's position in the global AI landscape and frequently writes about the practical realities of implementing AI in enterprise settings.

🔨 Practical Takeaways

3 Quick Wins for New AI Users

Start with something visual, with visible output, not backend automations
Keep workflows small (≤5 blocks) to understand what’s happening
Build in areas where you have subject-matter expertise—test what you know

Stay tuned for more insightful episodes from the FutureCraft podcast, where we continue to explore the evolving intersection of AI and GTM. Take advantage of the full episode for in-depth discussions and much more.

To listen to the full episode and stay updated on future episodes, visit the FutureCraft GTM website.

Disclaimer: This podcast is for informational and entertainment purposes only and should not be considered advice. The views and opinions expressed in this podcast are our own and do not represent those of any company or business we currently work for/with or have worked for/with in the past.

Music: Far Away - MK2

(retreat talk) Self Compassion

Tara Brach

Introduction

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